PPC is an advertising method used on search engines, websites and advertising networks.
PPC is a very effective tool that enables you to make use of search engines like Google, Bing, and Yahoo in real-time, to segment and target precise groups of people so as to test some particular advertising campaigns.
These targeted ads give you the ability to survey public interest in your product or to test what ad might generate a stronger response. By far, the most popular Pay Per Click advertising network at the moment is Google AdWords.
PPC has transformed online marketing, and the amount we spend on it is growing year on year.
Today, a home based entrepreneur can create highly targeted advertisements to drive traffic to their business.
With Pay per click marketing you can set how much you are willing to pay for a lead, it’s absolutely scientific and controllable.
If you know how to optimize your PPC campaigns, you will be able to get your leads for free. Once a Pay per click campaign is working properly, you can leave it running in the background and focus on following up with your prospects.
You Can Control the Quality of Your Leads
All keywords are not created equal and depending on how you structure your pay per click campaigns; you will certainly attract a different caliber of buyers. Once you know how to optimize for the right kind of prospects, you can forget about tire kickers who want a free ride.
You Control the Amount of Leads You Want Each Day
Pay per click marketing is truly scalable. In other words, once you have a winning campaign, you can increase your traffic until you get to a point where you have more leads than you can manage.
If you are generating 100 leads per day, that is a pretty healthy growth rate for anyone’s business
You Control the Message They Read
Pay per click marketing is laser focused. You control exactly what your prospects read; the ads and then the messages you send to them once they have joined your mailing list. You know exactly where they are in your sales process.